Agency: Ogilvy
Client: RCMP
Release date:

Rodeo FX is proud to have contributed to the unique visual signature of the dynamic TV commercial conceived by ad agency Ogilvy and production company 401 for the Royal Canadian Mounted Police.

The 30-second spot – which is a first-ever national TV ad for the RCMP – was created using existing RCMP videos shot over the last few years. Rodeo FX had to match and harmonize the footage, which was shot with different cameras, in distinct locations and lighting conditions, and with quite a disparate overall look and feel.

This very spirited and visually attractive TV ad aims at recruiting millennials for the national police force.