Agency: TANK
Client: Canadian Heritage
Release date:

Teaming up with ad agency Tank and Director François Girard from production company Cinélande, Rodeo FX contributed to recreate visually one of the historical moments of Arctic territories exploration: Franklin’s lost expedition.

Inspired by the stunning images filmed by François Girard and director of photography Mario Janelle, the Rodeo FX artists entirely re-created the ships, as well as some polar environments from the famous 1845 Arctic expedition led by Captain Sir John Franklin, which was meant to traverse the last unnavigated section of the Northwest Passage.

The Rodeo FX team built in CG the HMS Erebus and HMS Terror –the two lost ships of Franklin’s expedition in 1845-, as well as all the platforms and technologies used in 2014 to learn the fate of the Franklin Expedition and find the wrecks of the ships that disappeared 170 years ago. These include a research center, the Canadian Coast Guard ship Sir Wilfrid Laurier, airplanes, satellite, etc. The artists also conceived or enhanced the spectacular landscape and the icy and polar environments, as well as the dramatic arctic skies, and the aerial vision of this part of the globe. The team also put the precious final touches to the commercial: the cartography created in motion design, the color grading to warm up the images and give a historical look, and the final editing.

The Great Canadian North television commercial is part of many events and celebrations that commemorate the 150th anniversary of Confederation. Rodeo FX is extremely proud to have collaborated with ad agency Tank and production company Cinélande, and to be associated with this promotional campaign that will be widely released on the web, on TV and in the cinemas in the coming months.