Client: Napa Auto Parts
Rodeo FX teamed up with production company QuatreZeroUn and Director Jérémie Saindon, for a set of Napa Auto Parts commercials for the agency BCP. Challenged with needing a shot of a Napa Auto Parts garage on a sunny day in the middle of a Montreal winter, 401 called on Rodeo FX to help solve the seasonal dilemma! We created a matte painting of the store, taking advantage of the flexibility of the medium to design the ideal edifice to the agency and client specifications. In addition, Rodeo FX did the color timing and online for the two ads – “Cruising” and “Kissing”.