Rodeo FX and ad agency Cossette teamed up again to conceive and produce an integrated campaign for Mentos. Just like they did on the previous campaign, the two teams contributed to create a virtual interactive environment that allows people to participate to the Amazing Journey Contest.
The global advertising campaign, which was released on TV, as an interactive website, and through web banners and printed material, required quite a few technical feats from the Rodeo FX artists. The idea was to combine visually –in a 360-degree interactive and virtual environment- different destinations leaving from the Mentos planet. This kind of interactive concept and technology is getting more and more popular as it is a great way to encourage the public getting immersed in the proposed environment.