Agency: Moment Factory
Each brings the best they have to offer for one of the biggest concert tours in the world, the Madonna MDNA World Tour 2012! Moment Factory came to Rodeo with the task to bring more realism to the video projections for the introduction of the pop star’s opening act, “Girl Gone Wild” mega hit. A giant background representing a Cathedral, complete with lights and color animation, was created and projected on giant LED screens. Rodeo FX artists also created a large matte painting representing the passage from heaven to earth, delivered in a large 30-second animated painting. It is an unparalleled spectacle, a stellar collaboration between two of Montreal’s best — both at the top of their game.