HARVEY NICHOLS

For our most recent project with DDB London, Rodeo FX created a high-fashion video game world for the chic London department store Harvey Nichols.  For this most recent addition to the store’s award-winning advertising campaigns, we were tasked with creating 3 executions representing alternate departments and clothing.  The goal was to create a fun video game execution while maintaining the integrity of the designer clothing and the high-end character of the Harvey Nichols brand.  To achieve the ads, we created full CGI people, full CGI backgrounds, and integrated photographs of the featured fashions.