Client: Disney Cruise Line
Release date: 2009

The Rodeo team once again joins forces with Disney and New York ad agency McGarrybowen, this time to craft a print campaign for Disney Cruise Line. The project, which was piloted by McGarrybowen associate creative director Jeremy Lamin, is comprised of 9 high-res images promoting the new cruise ship that will be launched by Disney in 2011. With the ship still under construction, the Rodeo FX team pushed their skills to the limit in order to bring the vessel to life in a variety of contexts, relying on film footage, numerous 3D elements and matte painting techniques.