Rodeo FX is proud to announce that our Advertising team earned a special mention at the 2019 German Design Awards in the Audiovisual category for our work on ‘York - Viking King’.

This American campaign for Hershey's, shot in Quebec and line-produced by Les Enfants, illustrates what one bite into a refreshing York Peppermint Pattie feels like. It sweeps you away to a grand moment in the epic ice-cold world of a Viking King and his wolf reigning over mountainous tundra.

The Viking King was shot on blue screen and our team created a full CG environment to bring his castle to life. The distant mountains were done with matte painting.

The awards ceremony for the German Design Awards 2019 will be held in Frankfurt on February 8th 2019.

About the German Design Awards

The German Design Awards are one of the most renowned design competitions worldwide and enjoys an excellent reputation far beyond circles of experts. Those who beat out the high-calibre competitors have successfully proven that they are among the best.