August 31, 2017

Rodeo FX, the Quebec visual effects company, is proud to announce the acquisition of two new talents who will join the advertising team: Erik Gagnon, as Art Director and Flame Artist, and Marie-Josée Paradis, as Producer.

With more than twenty years of experience in the field of advertising and visual effects, Erik Gagnon has a wealth of expertise that seduced Sébastien Moreau, President of Rodeo FX.

Indeed, Erik has several strings to his bow. He has had the opportunity to oversee many large-scale international projects in collaboration with renowned advertising agencies and production houses, working for clients such as Hitachi, Adidas and Enel (an Italian manufacturer and distributor of gas and electricity). Erik also contributed to the opening credits of the 2017 OFFF Festival with the team of Vallée Duhamel.

"I am delighted to be able to contribute to Rodeo FX's reputation and continue to showcase the concepts of the advertisers I will be working with," added Erik Gagnon.

Marie-Josée Paradis is an experienced producer with expertise in both the agency and the client side. Over the course of her career, she has developed a multitude of projects with Buzz, Cirque du Soleil and with the agency Saint-Jacques Vallée Y&R. More recently, Marie-Josée has overseen the development of the advertising department at MELS. For eight years, she worked as a Producer and Assistant Manager of advertising services. By integrating the Rodeo FX team, Marie-Josée will build on her business development skills to contribute to the growth of the Quebec market.

"Rodeo FX has a business vision that inspires me greatly, just as much as the talent of the artists who work here. To bring a shining light on Rodeo FX’s advertising department in this context will be an exciting challenge, especially considering that I will be doing so with former colleagues and collaborators" added Marie-Josée Paradis.

"Rodeo FX's advertising division has evolved significantly since its inception five years ago, and the arrival of Erik and Marie-Josée will help consolidate its foundations and further open the advertising market for Rodeo FX " said André Ü Montambeault, Director of the advertising department at Rodeo FX. He could not have hoped for better additions to the team, who recently collaborated to Katy Perry’s latest video clip Swish, Swish, that is breaking records of viewing.