Project Info

Release Date: October 8th, 2019






Production House

Nova Film

Rodeo FX Crew

VFX Producer

Marie-Josée Huot

VFX Supervisor

Nicolas Laprise Pellicelli

Why do all these pedestrians have the same face? The answer is simple: 

Because the SAAQ wants you to treat each pedestrian as if they were your own mother.

Our Advertising team was tagged by Nova Films and LG2 to create the visual effects for this impactful new “Pedestrian” campaign from the SAAQ.

Thanks to a seamless shoot and data acquisition of all the elements necessary to produce complete head replacements, our team was able to deliver a perfectly customized integration for each and every character.

As a result, every pedestrian crossing paths with our driver looks exactly like his mother.