Your Mother
Scroll
Project Info
Release Date: October 8th, 2019
Client
Client
SAAQ
Agency
LG2
Production House
Nova Film
Rodeo FX Crew
VFX Producer
Marie-Josée Huot
VFX Supervisor
Nicolas Laprise Pellicelli
Why do all these pedestrians have the same face? The answer is simple:
Because the SAAQ wants you to treat each pedestrian as if they were your own mother.
Our Advertising team was tagged by Nova Films and LG2 to create the visual effects for this impactful new “Pedestrian” campaign from the SAAQ.
Thanks to a seamless shoot and data acquisition of all the elements necessary to produce complete head replacements, our team was able to deliver a perfectly customized integration for each and every character.
As a result, every pedestrian crossing paths with our driver looks exactly like his mother.