Project Info

Release Date: November 11th, 2018

This American campaign for Hershey’s, shot in Quebec and line-produced by Les Enfants, illustrates what one bite into a refreshing York Peppermint Pattie feels like. It sweeps you away to a grand moment in the epic ice-cold world of a Viking King and his wolf reigning over mountainous tundra.

The Viking King was shot on blue screen and our team created a full CG environment to bring his castle to life. The distant mountains were done with matte painting.

Our Advertising team earned a special mention at the 2019 German Design Awards in the Audiovisual category for our work on ‘York – Viking King’.

One bite into the cool peppermint and rich dark chocolate of a YORK Peppermint Pattie, and you’ll experience a grand moment of refreshment.

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