Project Info

Release Date: March 13th, 2019

Presented in Montreal for the world premiere, this spectacular retrospective brings together more than 150 ensembles and never-before-seen accessories, stage costumes, archival documents, sketches and more.

To showcase these special pieces, the team of the Montreal Museum of Fine Arts – Thierry-Maxime Loriot, exhibition curator, and Sandra Gagné, head of exhibition production – approached us to create the backdrop for a dynamic and fluid setting.

Our Advertising team represented nature, fauna and flora in four immersive spaces that feature a forest, jungle, seabed, and an African savanna under a starry night. Simultaneously realistic and magical, our installation echoes the ensembles of the exhibition’s Metamorphosis room, with Mugler’s incredible outfits magnificently highlighted by our environments.

Working closely with MBAM creators, scenographers, designers and technicians, our artists created the environments in 2D, and used 3D simulation to deliver 2-minute loops for each wall, creating a stage worthy of this collection.

“Thierry Mugler: Couturissime” – Until September 8, 2019, at the Montreal Museum of Fine Arts

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