Project Info

Release Date: May 5th, 2021

Client

NewLook

Rodeo FX Crew

Phase 1

Director

François St-Amant

Artistic Director

Camille Parent

Executive Producer

Andrès Norambuena

Emmanuelle Bérubé

Making of Producer

Geneviève Sylvestre

Production Assistant

Audrée-Anne Prieur

VFX Producers

Eric Lavoie

Élise Voyer

Post Production Assistant

Cristina Garcia

Offline Editor

Guillaume Choquette

Asset, FX & On-Set Supervisor

Simon Bussière

Tracking

Stéphane Maillet

Animation

Raul Baeza

Lighting & Compositing

Eddy Chan

Additional Compositing

Caroline Brien

Online

Olivier Ruel

Colorist

Benoît Côté

Audio Production

Mélissa Roux

Sound Mix & Sound Design

Marc Rémillard

Olivier Rivard

Rodeo FX Crew

Phase 2

Director

François St Amant

Executive Producer

Geneviève Sylvestre

Production Assistant

Audrée-Anne Prieur

Post Production Coordinators

Émilie Debiasi

Marilou Marchand

Animation

Raul Baeza

Lighting & Compositing

Eddy Chan

Modeling + fx

Simon Bussières

Colorist

Benoît Côté

Online

Nicolas Pellicelli

Post Production Assistant

Cristina Garcia

Camille Potvin

Audio Production

Mélissa Roux

Sound Mix & Sound Design

Olivier Rivard

Looking to modernize its brand, New Look called on the support of LG2 to strategize and create a repositioning. This is how the lynx man was born, because who better to speak of perfect vision than a lynx with perfect eyesight?

LG2 mandated BLVD-MTL / Rodeo FX to produce this audiovisual campaign from A to Z: direction, shooting, production, and post-production in both audio and imagery.

Additionally, a team of 3D artists animated the eyes and mouth of this original talking lynx. The challenge was to seamlessly synchronize and animate the gestures of the lynx’s feline face with a previously recorded voiceover.

VFX Breakdown