Project Infos

Release Date: August 1st, 2019

Client

Client

Natrel

Agency

Lg2

Production House

Rodeo FX

Rodeo FX Crew

Director

Erik Gagnon

VFX Supervisor

Erik Gagnon

VFX Producer

Elise Voyer

Our Advertising Department delivered Natrel’s launch campaign for its innovative Mochi Ice Cream, in collaboration with Lg2.

The campaign for the new frozen dessert, a twist on the Japanese delicacy, includes a 15-second TV spot and a printed version of the commercial, featured on Natrel milk boxes across Quebec. 

Our Live Action studio was tasked with the filming, photography and photogrammetry needed to create the poster and the TV spot. For practical elements, our Live Action team experimented breaking waffle ice cream cones to provide references for our CG team to create an ice cream cone explosion in 3D.