Agency: Ogilvy Montreal
Client: Canadian Heritage
Release date: 2012

Rodeo FX recently completed Visual Effects work on the Government of Canada’s “200 Year Celebration, The War of 1812” commercial campaign which begins airing on Canadian television in July. Directed by acclaimed Canadian director Alain Desrochers, the spots are presently shown in Canadian cinemas. The RodeoFX team created 2 ships in the commercials, entirely in CG, paying close attention to historical detail. Rodeo FX Creative Director André Ü Montambeault was in charge of the final online and color grading of the commercial.

Rodeo FX uniquely offers the new one-step online, compositing and color correction process. With the Lustre grading solution, the Smoke offline and online capabilities and Flame compositing tools, we are able to complete advertisers’ edits all in one session — online, enabling agencies to complete a composite with the time saving aspect of this color correction process instantly.

Rodeo FX worked with La Cavalerie and ad agency Ogilvy Montreal.