Agency: BODEGA
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Client: NBC
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Release date: 01/02/15

"It was great to work with two very talented and collaborative teams. We were able to rely on Bodega’s creative energy and prior production experience with the Sunday Night Football open, and combine that with Rodeo FX’s strong visual effects capabilities, fresh perspective, and feature film experience."

− Tripp Dixon, VP, Creative Director of the NBC Sports Group.

Rodeo FX collaborated with Bodega Studios to create the opening for the NBC Sports broadcast of NFL Super Bowl XLIX that aired last night. Parlaying its extensive visual effects experience in film, TV, and advertising, Rodeo FX crafted close to 80 shots, including CG holographic roman numerals that display behind performer Carrie Underwood on a stage before 60,000 simulated fans. The result is a stunning broadcast intro viewed by nearly 115 million people.

“It was great to work with two very talented and collaborative teams,” said Tripp Dixon, VP, Creative Director of the NBC Sports Group. “We were able to rely on Bodega’s creative energy and prior production experience with the Sunday Night Football open, and combine that with Rodeo FX’s strong visual effects capabilities, fresh perspective, and feature film experience.”

Internal Collaboration from all Departments

At just under two minutes long, with close to 80 shots and a much shorter production timeline than a conventional advertising project, the ambitious opening called for exceptional teamwork between NBC, Bodega, and Rodeo FX.

Color grading at a distance

One challenge for both Rodeo FX and Bodega was the color grading of the open. The intro consists of both shot footage as well as footage from NFL games. The latter was shot by numerous networks, using varying frame rates and different cameras. All this comes into play for color grading. Rodeo FX aimed to make it all look like it was shot together and feel like a film.

 “The most gratifying aspect of this project had less to do with a production technique or visual effect,” NBC’s Dixon said. “It was how each key member of the team poured their time, talent, and energy into this project and elevated the idea.”