Festivino… Bellissimo! This is the least we can say about the latest SAQ commercial promoting Italian wines. Conceived by Sid Lee and artistically directed by Rodeo FX, this campaign highlights the festive and convivial aspect of Italian wines. Entirely created from digital images, this commercial elegantly refers to the Pisa tower, submerged by a confetti explosion! Colourful, harmonious and refined; this message is just as enjoyable as the product it is promoting! The best of Italy… on screen and in the bottle!