Release date: 2016


Rodeo FX is proud to be part of Bell’s Let’s Talk promotional campaign, which aims to support Canada’s mental health. For a 6th consecutive year, Bell invites everyone to join the growing global conversation while driving donations to Canadian mental health on Bell Let’s Talk Day January 27.

Once again, Rodeo FX teamed up with agency Lg2 and Production company Quatre Zéro Un in order to produce the TV spots “Double Take – Fake” and “Double Take – Sorry”.  In a sober and realistic way, the messages show situations where someone faces people confronted with mental illness. With tact and sensitivity, the TV spots make people realise how we sometimes lack tolerance, and propose a more comprehensive and empathic attitude.

Rodeo FX assembled and color corrected these messages, which are widely broadcasted since the beginning of January. Bell Let’s Talk Day 2016 is January 27.