Agency: Sid Lee
Client: ADIDAS
Release date:

Adidas’ “Unite All Originals” campaign is meant to show that creativity and originality combined create innovative content. Rodeo FX was pleased to work once again with creative firm Sid Lee to color grade and complete 3 viral videos; one for the South American market with Molotov, one for Russia with Noize MC and one for Korea.

Adidas Originals invited 2NE1 to become the brand’s ambassadors for the Korean market, for a campaign that is already a sensation thanks to Run DMC and A-Trak’s collaboration.